How Accurate Is a Free Trademark Name Search?
You’ve got a killer name for your new business. It’s catchy, it fits your vibe, and you’re ready to roll with it. Before you drop cash on branding, you do a quick online check — a free trademark search — and nothing pops up. Feels like smooth sailing, right? Not so fast. A lot of people think a free search gives them the green light. But here’s the deal: it only shows part of the picture. And relying on it alone could land you in hot water later. Just because a name isn’t flagged doesn’t mean it’s safe to use. To really know, you need to dig deeper.















